In year 2 of college, I learnt how to produce social media content featuring clothes from a local fashion commune, Youths In Balaclava. The mock up aimed to signify the brand's identity and essence as much as possible, from Instagram posting method to photo/video production, creative language as well as design principles.
All components in this project were done by me.
Deliverables:
4x Instagram posts featuring personality and brand's product
Caption
Creative Direction
Photography
Brand research
Ensure content pillars are prevalent in posts.



















