As part of my school project, we were tasked to create an IMC Brand Booklet mockup that signify the brand's DNA and specifically cater to the target audiences suitable for the brand that we have chosen.
Deliverables:
Marketing strategies
Brand editorial
Fashion writing
Credits
Creative Direction: Ha Phuong
Styling/Set design: Tricia Goh
Photography: Van
Assistant: Efi & Fatimah
Writing: All
